ᴅᴇᴀᴛʜ ɪs ɴᴏᴛ ᴛʜᴇ ɢʀᴇᴀᴛᴇsᴛ ᴛʀᴀɢᴇᴅʏ ᴏғ ʟɪғᴇ; ɪᴛ's ᴅʏɪɴɢ ɪɴs