There might be some songs that appeal to one’s taste and

There might be some songs that appeal to one’s taste and some that are simply not
one’s type. As people listen to their favorite songs, they do not merely listen. The songs
influence them to seek ways that will effectively portray their taste in music with
fashion being the most effective and widely used media for music expression. Most of
the popular music tends to follow the trends of the time. When a certain type of music
is trendy, we see the popularity in the corresponding fashion industry also increasing.
As Janice Miller has argued, “The relationship between fashion and music is
embedded in and emphasized by sharing of language” (Miller, 2011). Consequently,
if this correlation between music and fashion increase, fashion will convey the
characteristics and the feelings from music and allow us to identify the similar
sensibility between the two. We wish to find out how strong this correlation between
music and fashion is, and how it differs among various musical genres or people’s degree
of interest. Moreover, we intend to identify different sensibilities among different music
genres or fashion styles and also research how similar sensibilities are when they come
from the people with same taste in music and fashion.
Previous studies have investigated various aspects of music and emotion in a
multiple stimuli context. For example, Morrison et al. (2010) investigated the joint effects
of music and aroma, Vines et al. (2010) investigated music and body movement and
Logeswaran and Bhattacharya (2009) examined music and facial expressions.
Furthermore, the relationship between music and film has been the subject in many
papers, for additional references on this topic see Pavlovic´ and Markovic´ (2011) and
Lipscomb and Tolchinsky (2005). Until now, no study has been made on the relationship
between music and fashion and their similarity in sensibility.
2. Objectives
The main objective of this research is to investigate how strongly the preference styles
of music and fashion match each other and find similarity of their sensibility. The
specific objectives are here as follows:
. Objective 1. Finding the relationship between preferred music genre and fashion
style.
. Objective 2. Finding the differences between how people with different degree of
interest in music and fashion adhere to their preferences.
. Objective 3. Finding the differences in sensibility between music genres and
between fashion styles.
. Objective 4. Finding the similarities in people’s sensibility from their taste in
music and fashion.
3. Research method
3.1 Survey
In this research we conducted a survey. We referenced former sensibility experiments
(Na, 2009; Na and Kim, 2001) in order to choose the ten polar pairs of adjective words
that represent different sensibility features: soft/hard, elegant/vulgar, character/plain,
conservative/open, pure/sexy, charmless/attractive, natural/artificial, gentle/lively,
light/heavy and masculine/feminine. We used a multiple choice selection method for
choosing the preference styles of music and fashion. A semantic differential method
“Likert Scale” was used for assessing certain music and fashion preferences,